From Burnout to Boutique: How I rebuilt my career coaching business to better serve you
- Jenna Cantwell
- Oct 2
- 6 min read
Hey there!
So... this is the third website I've created myself in six years. Third. I'm either really committed to growth or really indecisive - jury's still out on that one!
After nearly six years of figuring this whole solopreneur thing out, I switched to Wix Studio and thought, "You know what? Let's just start fresh". Because that's what I do when I have two kids under seven and approximately 47 other projects running through my brain at any given moment.
The Real Talk About This Journey
When I started this business, I had no clue what I was doing. I knew how to write a resume and what hiring managers looked for in candidates - but that was about it. I was winging the business side of things harder than a chicken trying to fly. I taught myself everything, including web design and how to sound professional, as my kids are having a meltdown in the background.
Each website I've built has been like looking in a mirror and going, "Oh wow, I've actually learned some stuff!" This latest version is basically all my trial-and-error experiences smooshed together with a healthy dose of "let's see what happens" and "I can change things around any time I want".
I am not a web designer by profession, but I am someone who knows what I want, even if that changes daily. I find it easier to create my website myself, or maybe I just enjoy it secretly, but I also find that it brings a more authentic experience to my audience when I do it this way. Bear with me, there are undoubtedly errors on the site, ever-changing offerings and pricing, and missing content I will get around to adding later.
So What Does This Mean For You?
Here's the thing... all this trial and error, all these website rebuilds, all the lessons learned from working with clients over six years... It's all been leading to creating a better experience for YOU.
This new website isn't just about looking prettier; it's about creating that luxury boutique feel you deserve when you're investing in your career development. Think streamlined processes, cleaner client onboarding, and proposals that don't make you want to fall asleep.
But here's what I'm most excited about: I've built this to serve EVERY job seeker and career enthusiast, not just those who can afford my premium career coaching services.
I now offer digital resources like "The Connection Code; Mastering the Art of Networking with Authenticity" and "Landing Your Dream Internship: The Complete Guide" that bring immense value to your job search at an accessible price point. Quality strategies, just in a different format.
And for those who want ongoing support without the full VIP price tag? My VIP Support Membership gives you access to monthly strategy sessions, resources, and accountability for $297/month. Plus, I'm launching a Career Growth Membership before the new year to give even more community-driven support.
And honestly? I'm dreaming bigger than just services and products. I want to build a community where professionals can support each other through career transitions, share wins, and get real advice from people who've been there.
What I've Learned About Helping People Navigate Their Careers
Here's what nearly six years of career coaching has taught me: most professionals are way more talented than their resumes show, and they're terrible at telling their own stories. I've watched brilliant people get overlooked because they didn't know how to showcase their value to hiring managers.
My sweet spot? Working with mid-career professionals who know they're capable of more but feel stuck in the endless cycle of sending out job applications and hearing nothing back. We're talking career transitions that come with 20-40% salary bumps and work that doesn't make them want to hide under their desk on Monday mornings.
How I Help (Beyond Resume Writing)
My approach isn't your typical "here's a template, good luck" situation. I've developed a 4-step process that turns job duties into accomplishments that actually matter to employers:
Personal Brand Integration: consistency across all your professional touchpoints matters
Strategic Positioning: aligning your story with roles you actually want
Achievement Amplification: showing impact, not just responsibilities
Human Connection: standing out in a sea of generic applications
But honestly, resume optimization is just one piece of the puzzle. Real career growth happens when you understand the whole game from UVP development to personal branding to interview prep, and knowing your worth in salary negotiations.
So, what's available now?
I've structured my services to meet you wherever you are in your career journey:
Done For You Services (Resumes & Bundles)
Perfect for professionals who want expert guidance and hands-off execution.
Resume Transformation: Turn your resume into a strategic career marketing tool
Job Search Essentials Bundle: Resume + cover letter + LinkedIn optimization
Resume Review: DIY your resume with expert feedback and recommendations
For those who want comprehensive career strategy and transformation.
Total Career Reset Program: Complete roadmap from career confusion to confident job offer
Career Clarity & Strategy Bundle: Gain clarity on your future career path
Job Search Mastery: Master every aspect of your job search with a cohesive toolkit and coaching
Interview Prep Package: Expert coaching and proven strategies to ace your interviews
Personal Brand Strategy Consultation: Define your unique professional identity
Ongoing Support
For those who want continued job search support after their core services are finished.
VIP Support Membership: Monthly strategy sessions, resources, and accountability
Self-paced tools for the DIY job seeker
More resources coming soon!
I'm also exploring corporate partnerships for companies that want to support their employees' career development but don't have the internal resources.
Building Something Bigger Than Just Services
Career growth shouldn't happen in isolation, and I don't want to be the only resource in your toolkit. I'm actively building partnerships with corporate businesses that want to support their employees' professional development beyond just annual reviews.
I'm also working on building a network of trusted partners I can refer you to - recruiters who actually care about fit (not just filling quotas), hiring managers who are open to connecting with quality candidates, career coaches who specialize in areas I don't, and other professionals who can fill gaps in your career development journey.
I'm also working on building a network of trusted partners I can refer you to - recruiters who actually care about fit (not just filling quotas), hiring managers who are open to connecting with quality candidates, career coaches who specialize in areas I don't, and other professionals who can fill gaps in your career development journey.
And here's where it gets really exciting for me: I want to partner with local businesses for workshops, networking events, and volunteer opportunities. There's something powerful about connecting face-to-face, sharing stories over coffee, and building relationships that go beyond just professional transactions.
And selfishly, I am getting pretty lonely over here after being a solopreneur for six years. I want to bring that human element back to both career coaching and my life. Because at the end of the day, careers are built on relationships, and relationships are built on genuine human connection.
Ready to Join Me on Website #3 (And Beyond)?
So here we are - website #3 - and honestly? I think this might be the one. Not because it's perfect (spoiler alert: it's definitely not), but because it finally feels like me. All the messy growth, all the lessons learned, all the "what if I tried this instead?" moments rolled into something that actually serves you better.
If you're tired of your job search feeling like you're throwing resumes into a black hole, or you know you're ready for the next level but don't know how to get there, let's chat. I work with professionals who are serious about making a change and ready to invest in themselves.
Whether you need a complete career pivot, want to advance in your current field, or are ready to step into leadership, I'm here to help you get there with less stress, more confidence, and a virtual shoulder to lean on.
And who knows? Maybe by the time I'm ready for website #4 (because let's be real, there probably will be one), you'll be celebrating your own career transformation story.
Thanks for sticking around through all of my brand's versions. What's your biggest career challenge right now?
Yours Authentically,
Jenna Cantwell
P.S. - If you spot any typos or broken links, just shoot me a message or pretend you didn't see them. I'm still figuring this whole website thing out, one version at a time.
Before you go, I'd love to hear from you.
What's your biggest career challenge right now?
My resume isn't getting responses
I don't know what career path to pursue
I don't know how to navigate this tough job market
I'm not confident in interviews
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